教師點(diǎn)撥:這則材料說明,市場調(diào)節(jié)有其局限性,單純的市場調(diào)節(jié)具有自發(fā)性、盲目性、滯后性等缺點(diǎn)。市場調(diào)節(jié)不是萬能的。社會(huì)生活中有很多領(lǐng)域和產(chǎn)品不能用市場來調(diào)節(jié),如國防、治安、消防等產(chǎn)品的供給問題,槍支彈藥、麻醉品等都不能讓市場來調(diào)節(jié)。市場調(diào)節(jié)具有自發(fā)性、盲目性、滯后性。自發(fā)性:由于市場調(diào)節(jié)是在價(jià)值規(guī)律自發(fā)作用下進(jìn)行的,在利益驅(qū)動(dòng)下會(huì)產(chǎn)生一些違反市場原則的行為,如制造、銷售假冒偽劣商品,大量排放廢水、廢氣破壞環(huán)境,竊取他人智力成果等等。盲目性:由于人們不可能完全掌握生產(chǎn)各方面信息及其變化趨勢,致使決策帶有一定的盲目性。如某種商品有利可圖則一哄而上,反之則一哄而退,從而造成資源浪費(fèi)和消費(fèi)得不到充分滿足。滯后性:由于市場價(jià)格的形成和傳遞有一個(gè)過程,一旦傳遞到生產(chǎn)經(jīng)營者手中進(jìn)行生產(chǎn)調(diào)整,就有一個(gè)時(shí)間差,致使市場調(diào)節(jié)帶有滯后性,成為一種事后調(diào)節(jié)。
教師總結(jié):近二十多年來,我國個(gè)人所得稅的征收發(fā)展迅速,這也反映了我國經(jīng)濟(jì)水平、人民生活收入有了較大提高。與增值稅的計(jì)稅方法不同,個(gè)人所得稅采用累進(jìn)稅率的計(jì)稅辦法,就是個(gè)人所得越高,稅率越高,納稅人個(gè)人收入越多,繳納個(gè)人所得稅越多。這一特點(diǎn)從教材83頁個(gè)人所得稅稅率表上可以看出。教師點(diǎn)撥:個(gè)人所得稅的計(jì)算辦法是分段計(jì)算的,個(gè)人收入800元以內(nèi)不計(jì)稅,多余800元以上部分,按不同稅率分段計(jì)稅。請(qǐng)同學(xué)們計(jì)算教材所列題目。學(xué)生活動(dòng):計(jì)算。應(yīng)稅所得額:4000元;不超過500元部分:25元;500――2000元部分:150元;2000――4000元部分:300元;累計(jì)所得稅:475元教師活動(dòng):同學(xué)們想一想,這樣計(jì)算個(gè)人所得稅有什么意義呢?學(xué)生活動(dòng):認(rèn)真思考,回答問題教師點(diǎn)撥:有利于增加財(cái)政收入,有利于調(diào)節(jié)個(gè)人收入分配,實(shí)現(xiàn)社會(huì)公平。(三)課堂總結(jié)、點(diǎn)評(píng)
(3)人民幣外匯牌價(jià):我國通常采用100單位外幣作為標(biāo)準(zhǔn),折算為一定數(shù)量的人民幣。如果用100單位外幣可以兌換更多的人民幣,說明外匯匯率升高;反之,則說明外匯匯率跌落。教師活動(dòng):大家知道匯率是經(jīng)常變動(dòng)的,為什么匯率經(jīng)常變動(dòng)?我國在美國、日本等國再三施加壓力的情況下,為什么保持匯率穩(wěn)定,人民幣不升值?學(xué)生活動(dòng):學(xué)生就老師提出的問題去閱讀教材;然后展開討論,并回答(4)保持人民幣幣值穩(wěn)定的意義教師點(diǎn)評(píng):影響匯率變動(dòng)的因素主要有:外匯的供求關(guān)系、通貨膨脹(或緊縮)率的差異、經(jīng)濟(jì)增長率、利率水平、國家貨幣當(dāng)局的干預(yù)與管制、市場預(yù)期、外匯投機(jī)活動(dòng)等。外匯在國家經(jīng)濟(jì)發(fā)展和國際貿(mào)易中具有重要的作用:通過匯率的升降調(diào)節(jié)進(jìn)出口貿(mào)易;可以影響國際資本的流動(dòng)方向和數(shù)量;可以影響國內(nèi)物價(jià)水平;影響外匯儲(chǔ)備的實(shí)際價(jià)值等。
(3)騙稅 騙稅是指納稅人用欺騙手段獲得國家稅收優(yōu)惠的行為。教師活動(dòng):請(qǐng)同學(xué)們看教材87頁“相關(guān)鏈接”,了解騙稅行為的特點(diǎn)和法律處罰規(guī)定。學(xué)生活動(dòng):認(rèn)真閱讀,積極思考。(4)抗稅 抗稅是指納稅人以暴力、威脅等手段,拒不繳納稅款的行為。教師活動(dòng):請(qǐng)同學(xué)們看教材87頁“相關(guān)鏈接”,了解騙稅行為的特點(diǎn)和法律處罰規(guī)定。學(xué)生活動(dòng):認(rèn)真閱讀,積極思考。3、公民要增強(qiáng)稅收監(jiān)督意識(shí)教師活動(dòng):請(qǐng)同學(xué)們看教材88頁“相關(guān)鏈接”,思考公民如何維護(hù)國家稅收工作?學(xué)生活動(dòng):認(rèn)真閱讀,積極思考。教師總結(jié):公民是國家稅收的最終負(fù)稅人,應(yīng)自覺增強(qiáng)稅收監(jiān)督意識(shí),以主人翁的態(tài)度積極監(jiān)督國家公職人員及公共權(quán)力的行為,關(guān)注稅收的征收和使用情況,對(duì)他們的違法行為進(jìn)行批評(píng)、檢舉,維護(hù)國家利益和自身利益。
一、教材分析我們使用的是人教版第四冊(cè)《生活與哲學(xué)》教材,本框?qū)儆诘谒膯卧谑n第一框題。其內(nèi)容主要分兩目,第一目主要介紹價(jià)值的含義、人是社會(huì)一切財(cái)富的創(chuàng)造者、人的價(jià)值在于創(chuàng)造價(jià)值和對(duì)社會(huì)的責(zé)任和貢獻(xiàn),以及對(duì)一個(gè)人的評(píng)價(jià)主要看他的貢獻(xiàn)等內(nèi)容。第二目主要介紹價(jià)值觀的導(dǎo)向作用,內(nèi)容包括價(jià)值觀的含義、價(jià)值觀對(duì)人們認(rèn)識(shí)世界和改造世界的活動(dòng)具有導(dǎo)向作用以及對(duì)人生道路的選擇具有導(dǎo)向作用。二、教學(xué)目標(biāo)知識(shí)目標(biāo):1、識(shí)記價(jià)值和價(jià)值觀的基本含義;價(jià)值觀的導(dǎo)向作用。2、理解人的價(jià)值是什么?如何評(píng)價(jià)人的價(jià)值。3、運(yùn)用所學(xué)知識(shí)及相關(guān)哲學(xué)原理,分析物的價(jià)值和人的價(jià)值的 不同,從中加深對(duì)人的價(jià)值的理解評(píng)論分析為什么對(duì)一個(gè)人的評(píng)價(jià)要看他的貢獻(xiàn),而不是索取了多少。
(形容詞短語most beautiful的構(gòu)成形式為:副詞+形容詞,該短語在句中作定語修飾名詞bird)④A good friend is someone who makes you really happy.好朋友就是能讓你真正高興的人。(形容詞短語really happy的構(gòu)成形式為:副詞+形容詞,該短語在句中作賓語補(bǔ)足語)[即學(xué)即練]畫出下例句中的形容詞短語并指明構(gòu)成形式如:It is less cold today than it was yesterday.構(gòu)成形式: 副詞+形容詞(1)Our country is becoming more and more beautiful.(2)The road is long enough.(3)The medicine is good for stomach.三、副詞短語(Adverb Phrases)副詞短語:指以一個(gè)副詞為中心構(gòu)成的短語,在句中的功能相當(dāng)于副詞,可以修飾動(dòng)詞、形容詞或副詞。常見副詞短語的構(gòu)成形式有:(副詞)+副詞如: much more beautifully①He did his work here yesterday.他昨天在這里工作。(副詞短語here yesterday修飾動(dòng)詞did)②Bill did the work very well.比爾做的這份工作很好。副詞短語very well修飾動(dòng)詞did③We are all entirely responsible for our action(副詞短語all entirely, 修飾形容詞短語responsible for)
【教材分析】The topic of this unit is about teenage life, which belongs to the theme context of “humans and oneself”.As teenagers who shoulder the responsibility of “Chinese great dream”, they must fully know themselves, including their strengths, weaknesses and challenges etc. They are supposed to improve themselves continuously and readily study their subjects, and thus foster their strategies and confidence in lifelong studies.This period is entitled the freshmen challenges, which mainly concerns some big challenges for new students in Senior high school. In this period, a teacher should lead students to find out what their challenges are and guide them to figure out how to crack the challenges and better themselves. More importantly, a teacher should instruct students to absorb new language points and appreciate the language. Besides, a teacher must instruct students to acquire some skills concerning reading efficiently and inspire them to talk more about their new school life, especially their new problems and solutions both at school and in life.【教學(xué)目標(biāo)與核心素養(yǎng)】1. Enable students to acquire the basic usage of the new words and expressions concerning the freshmen challenges and learn to use them flexibly.2. Enable students to have a good understanding of the freshmen challenges in the new senior high school which is quite different from junior middle school.3. Develop students’ sense of cooperative learning and individual thinking capability. 4. Develop students’ different learning skills to solve different reading comprehensive problems.
【教材分析】This teaching period mainly deals with reading for writing a letter of advice. Students are expected to learn the knowledge about how to write a suggestion letter. The teacher is expected to enable students to master some writing skills concerning suggestion letters and learn to write one.【教學(xué)目標(biāo)與核心素養(yǎng)】1. Get students to have a good understanding of how to write a suggestion letter properly.2. Enable students to use some writing skills flexibly.3. Develop students’ writing and cooperating abilities.4. Strengthen students’ great interest in writing discourses.【教學(xué)重難點(diǎn)】1. How to enable students to have a good understanding of the skills of writing a suggestion letter2.How to enable students to write a good recommendation letter using some writing skills properly.【教學(xué)過程】Step 1: Lead in Begin the class with the lead-in questions: how to write a letter for advice? What kinds of aspects should be included? It is strongly recommended that the teacher should ask students to discuss the topic freely with their partners and brainstorm some ideas concerning the topic. In this way, students can come up with more ideas and avoid being nervous at the beginning of the class.Step 2: Read to discover details concerning advice letters’ writing style.The teacher is expected to ask students to read a letter offering some advice on page 18 silently and then request students to discuss the questions below.
2. Sort out detailed information about Michael Jordan.(1) Understand the transitional sentence.Q: Which part is about Michael Jordan as a master? Which part is about the example he set?(2) Have the Ss Focus on why Michael Jordan is a master and what good examples Michael Jordan set when they’re reading. And think about these questions as below:Q1: How does the author describe his impressive skills?Q2: How do you understand “time seemed to stand still”?Q3: What does “graceful” mean?Q4. Which sentence do you think best describes his mental strength?Q5. Which words is important in the sentence in describing his mental strength? Why?Q6: How do you understand “unique”?Q7: What can we learn from Michael Jordan?Step 5 Discussing and recommendingRecommend their own living legends of sports.Work in groups to choose your own living legend of sports and give the reasons of your choice. Step 6 HomeworkReview the stories of Lang Ping and Michael Jordan, and try to retell them.
Then have them write a short paragraph to describe and explain their changes. After that, get the Ss to exchange their drafts with their partners and use the checklist to give feedback on their drafts, and finally revise it.Step 5 Summary of how to write a wellness book1.健康書的審題步驟:第一步:明確要求該寫作屬于經(jīng)驗(yàn)分享,故要用第一人稱來寫;時(shí)態(tài)以一股現(xiàn)在時(shí)為主。第二步:確定段落該類文章可以從以下三個(gè)方面人手:Para.1首先表明寫作的目的Para.2自己的做法及心得體會(huì)Para.3表示期望及感謝第三步:提煉要點(diǎn)2.健康書常見句式:1) It is an honor for me to share my favorite sport with you,2) It makes me feel relaxed playing with my friends.3) It makes me rid myself of stress while playing with my friends.4) Moreover, it provides me a valuable chance to communicate with others.5) I we eat too little or too much, or if we choose the wrong food, we may become sick.6) We can do something to change the poor situation.Step 6Homework假如你的老師讓你在班級(jí)Wellness Bok上分享自己的親身經(jīng)歷及心得,請(qǐng)根據(jù)以下要點(diǎn)寫一篇80字左右的文章1. 你喜歡的運(yùn)動(dòng)是什么?2. 你最喜歡的原因是什么?3. 你參加鍛煉的體會(huì)。
【教材分析】This teaching period mainly deals with the grammar: the restrictive relative clauses.This period carries considerable significance to the cultivation of students’ writing competence and lays a solid foundation for the basic appreciation of language beauty. The teacher is expected to enable students to master this period thoroughly and consolidate the knowledge by doing some exercise of good quality.【教學(xué)目標(biāo)與核心素養(yǎng)】1. Get students to have a good understanding of the basic usages of the restrictive relative clauses.2. Enable students to use the restrictive relative clauses flexibly.3. Develop students’ speaking and cooperating abilities.4. Strengthen students’ great interest in grammar learning.【教學(xué)重難點(diǎn)】How to enable students to have a good understanding of the restrictive relative clauses, especially the uses of the relative words such as which, that, who, whom.【教學(xué)過程】Step1: 語法知識(shí)呈現(xiàn)定語從句(一)—關(guān)系代詞的用法在復(fù)合句中, 修飾名詞或代詞的從句叫定語從句。定語從句通常由關(guān)系代詞或關(guān)系副詞引導(dǎo),說明事物的具體信息,從句位于被修飾詞之后。被定語從句修飾的詞叫先行詞,引導(dǎo)定語從句的詞叫關(guān)系詞,關(guān)系詞指代先行詞,并在定語從句中充當(dāng)成分。關(guān)系詞有兩種:關(guān)系代詞who, whom ,whose, that, which, as和關(guān)系副詞when, where, why。
【教材分析】高考聽力材料的選用非常重視語言真實(shí)性和交際性的原則,語言材料一般來源于實(shí)際生活,對(duì)話的內(nèi)容大都取材于日常生活,即衣、食、住、行、工作、學(xué)習(xí)、天氣、生活環(huán)境等話題,可分為校園、公共場所、家庭等方面,如: shopping, finding the way, doing one’s homework, seeing a doctor, making a phone call, weather report, asking for different kinds of information等。新教材的特點(diǎn)就是利用生活中真實(shí)文本,只是降低難度,讓學(xué)生注重語言的應(yīng)用,將是我們高考把握方向的重要因素?!窘虒W(xué)目標(biāo)與核心素養(yǎng)】學(xué)習(xí)能力目標(biāo):在聽力當(dāng)中,學(xué)生應(yīng)該有效規(guī)劃學(xué)習(xí)方法,選擇恰當(dāng)?shù)牟呗耘c方法。這節(jié)課的訓(xùn)練目標(biāo)是讓學(xué)生有正確的預(yù)測和抓住問題的關(guān)鍵信息,從而用心去聽來找尋關(guān)鍵信息。根據(jù)生活中實(shí)際情況和高考常見語境,我們不難發(fā)現(xiàn)提前預(yù)測和抓住題干中的w很重要,即what, where, when, why等等。
II Learn the technical terms-2.1. What can be used as “Subject, Object, Predicative, Direct Object, Indirect Object and objective complement” in a sentence?2. What can be used as “adverbial” in a sentence?3. What can be used as “verb” in a sentence?Answers to questions 1-3:1. Nouns, pronouns and appellations can be used as “Subject, Object, Predicative, Direct Object, Indirect Object and Objective Complement”. Besides, adjectives can be used as “Predicative and Objective Complement” in a sentence.2. Adverbs and prepositional phrases can be used as “Adverbial”.3. Verbs with actual meaning can be used as “Verb” in a sentence. Auxiliary verbs alone cannot be used as “Verb” in a sentence.III Learn to recognize the sentence structures.1. SV structure. For Example:(1) A bird flies.S V(2) A monkey jumps.S V(3) A fish swims.S V√ In SV structures, verbs are “intransitive verbs”.2. SVO structure. For Example:(1) A sheep eats grass.S V O(2) They like bananas.S V O(3) He wants candy.S V O√ In SVO structures, verbs are “transitive verbs”.3. SP structure. For Example:(1) This is great.S P (2) He looks well.S P (3) She became a teacher.S P √ In SP structures, Predicatives are formed by “l(fā)ink verbs” and “adjectives or nouns”.√ link verbs: be, become, grow, look, feel, taste, etc.4. SV IO DO structure. For Example:(1) He asked me a question.S V IO DO(2) Danny wrote me a letter.S V IO DO(3) Billy brought Sam a kite.S V IO DO√ In SV IO DO structures, the verbs are transitive and are followed by two objectives – pronouns or nouns as Indirect Objective, and nouns as Direct Objectives.
常跟雙賓語的動(dòng)詞有:(需借助to的)bring, ask, hand, offer, give, lend, send, show, teach, tell, write, pass, pay, promise, return等;基本句型 五S +V + O + OC(主+謂+賓+賓補(bǔ))特點(diǎn):動(dòng)詞雖然是及物動(dòng)詞,但是只跟一個(gè)賓語還不能表達(dá)完整的意思,必須加上一個(gè)補(bǔ)充成分來補(bǔ)足賓語,才能使意思完整。 判斷原則:能表達(dá)成—賓語 是…/做…注:此結(jié)構(gòu)由“主語+及物的謂語動(dòng)詞+賓語+賓語補(bǔ)足語”構(gòu)成。賓語與賓語補(bǔ)足語之間有邏輯上的主謂關(guān)系或主表關(guān)系,若無賓語補(bǔ)足語,則句意不夠完整??梢杂米鲑e補(bǔ)的有:名詞,形容詞,副詞,介詞短語,動(dòng)詞不定式,分詞等。如:He considers himself an expert on the subject.他認(rèn)為自己是這門學(xué)科的專家。We must keep our classroom clean.我們必須保持教室清潔。I had my bike stolen.我的自行車被偷了。We invited him to come to our school.我們邀請(qǐng)他來我們學(xué)校。I beg you to keep secret what we talked here.我求你對(duì)這里所談的話保密。用it做形式賓語,而將真正的賓語放到賓語補(bǔ)足語的后面,以使句子結(jié)構(gòu)平衡,是英語常用的句型結(jié)構(gòu)方式。即:主語+謂語+it+賓補(bǔ)+真正賓語。如:We think it a good idea to go climb the mountain this Sunday.
【教材分析】本節(jié)課是高中英語第一冊(cè)的最后一個(gè)單元的閱讀和思考部分,文章難度明顯增加,體現(xiàn)在以下幾個(gè)方面:文章題材是說明文,比較難理解;話題生疏,涉及到歷史等知識(shí);生詞量增大,而且在語境中理解詞匯的要求提高。面對(duì)這些,教師的難度和高度也要有所提升,通過探討說明順序,了解背景知識(shí)等幫助他們找到說明文閱讀的方法?!窘虒W(xué)目標(biāo)與核心素養(yǎng)】1. 文化意識(shí)目標(biāo)新課程中指出,文化意識(shí)是對(duì)中外文化的理解和對(duì)優(yōu)秀文化的認(rèn)同。文化意識(shí)的的培養(yǎng)有助于學(xué)生增加國家認(rèn)同和家國情懷,成為有文明素養(yǎng)和社會(huì)責(zé)任感的人。我們這個(gè)單元很好體現(xiàn)了這一點(diǎn),通過了解漢字書寫的體系和發(fā)展,學(xué)生可以有一種文化自豪感,同時(shí)也能夠幫助學(xué)生深入挖掘這篇文章,從而想到更多和中國文化相關(guān)的方面。2. 學(xué)習(xí)能力目標(biāo)
Step 3: Read to sum upRead it again and sum up the problems of the three students, and then write down the advice that was given from others.Step 4: Work in pairs. List your learning problems in English and brainstorm some useful advice.Useful expressions ? I don't know how to…... Is a big difficulty for me. I cannot ...? You might try …. It's very important to…? I have no idea how/what .My biggest problem is .... ? I (also) have trouble with. My advice is …. This worked for me.? l cannot understand the teachers’ English in class.Step 5 Homework:為提高我校學(xué)生的英語口語水平,我們將舉辦英語演講比賽(English- speaking contest),請(qǐng)你根據(jù)下面的信息,以學(xué)生會(huì)(the Students‘ Union)的名義寫一份海報(bào),歡迎全校同學(xué)參加,屆時(shí)特邀本校美籍教師史密斯先生頒獎(jiǎng)。? 報(bào)名時(shí)間 9月30日以前(報(bào)名:signup)? 報(bào)名地點(diǎn) 學(xué)生會(huì)辦公室? 比賽時(shí)間 10月9日晚7:00~9:00? 比賽地點(diǎn) 學(xué)校大會(huì)議室? 獎(jiǎng)勵(lì) 前8名
教學(xué)目標(biāo)知識(shí)目標(biāo):讓學(xué)生更好理解如何恰當(dāng)?shù)貙懸粋€(gè)人的信息介紹,并能讓學(xué)生熟練地使用一些寫作技能。能力目標(biāo):培養(yǎng)學(xué)生的寫作能力和團(tuán)隊(duì)協(xié)作能力。情感目標(biāo):提升學(xué)生對(duì)寫作的興趣。教學(xué)重難點(diǎn) 教學(xué)重點(diǎn):如何能讓學(xué)生更好地理解個(gè)人信息介紹。教學(xué)難點(diǎn):如何能讓學(xué)生通過適當(dāng)?shù)厥褂靡恍懽骷寄軄韺懸黄^好的個(gè)人信息介紹。教學(xué)準(zhǔn)備 多媒體、黑板、粉筆一、Pre-class1. Greetings2. Leading-inAsk students how to write a profile. What kinds of aspects should be included? The teacher asks students to discuss the topic with each other and put forward to much more ideas about the answer.二、While-class1. The teacher lets students to read the student profiles on Page 8 silently and then asks students to discuss the questions below.1. What is Ann like? How do you know?2. What are Thando’s hobbies?3. Where does Thando come from?4. What is Thando’s dream?5. What does “You will never see me without a book or a pen” mean?
教學(xué)目標(biāo):1、知識(shí)與能力:①了解荊軻刺秦王的歷史背景和過程,整體感知課文。②掌握文言文中重要的字、詞、句解釋,提高翻譯能力。③學(xué)會(huì)從人物的對(duì)話、動(dòng)作、神態(tài)描寫入手,分析主要人物形象。2、情感與態(tài)度:正確看待荊軻刺秦王這一事件,學(xué)會(huì)歷史而辯證地評(píng)價(jià)人物。重點(diǎn)難點(diǎn):評(píng)價(jià)歷史事件,分析人物形象。教學(xué)方法:朗讀法、提問法、討論法課時(shí)安排:三課時(shí)教學(xué)過程:第一課時(shí)一、導(dǎo)入:(課前展示雕塑照片)來到正定講課,我感到非常高興,一進(jìn)縣城,就被這里濃郁的歷史文化氣息所感染。我們住在華陽假日酒店,外面正在興建文化廣場,剛才的照片就是在那里拍攝的。在此,我進(jìn)一步了解到正定這座文化古城悠久的歷史淵源,這里有南越王趙佗,常勝將軍趙云,一代名家顏真卿等等,可謂物華天寶、人杰地靈。因此我相信我們正定中學(xué)的同學(xué)們一定都非常優(yōu)秀。這也讓我更深刻地體會(huì)到一個(gè)道理:語文的外延就是生活的外延。
一、作者簡介:威廉·莎士比亞(1564~1616),英國文藝復(fù)興時(shí)期偉大的戲劇家和詩人。(人文主義:歐洲文藝復(fù)興時(shí)期新興資產(chǎn)階級(jí)反封建的社會(huì)思潮。資產(chǎn)階級(jí)人道主義的最初形式。它肯定人性和人的價(jià)值,要求享受人世的歡樂,要求人的個(gè)性解放和自由平等,推崇人的感性經(jīng)驗(yàn)和理性思維。)一生共寫有37部戲劇,154首14行詩,兩首長詩和許多其他詩歌。主要代表作有早期的歷史劇、喜劇———《亨利四世》、《仲夏夜之夢》、《威尼斯商人》和《羅密歐與朱麗葉》等;中期的悲劇———《哈姆萊特》、《奧瑟羅》、《李爾王》和《麥克白》等;后期的傳奇劇———《暴風(fēng)雨》等。二、莎士比亞創(chuàng)作《哈姆萊特》的社會(huì)背景:莎士比亞是歐洲文藝復(fù)興時(shí)期英國偉大的戲劇家和詩人。他生活在歐洲歷史上封建制度日趨沒落、資本主義興起的交替時(shí)代。哈姆萊特是丹麥古代的王子。莎士比亞故意以超越時(shí)代的誤差將哈姆萊特搬到伊麗莎白統(tǒng)治未年的英國現(xiàn)實(shí)中來。
最后,公司要城信經(jīng)營,樹立良好的信譽(yù)與企業(yè)形象。教師活動(dòng):引導(dǎo)學(xué)生閱讀教材P44“金華火腿”的事例;多媒體播放電視系列片3:“小天鵝”重視產(chǎn)品質(zhì)量的例子,國家對(duì)洗衣機(jī)的質(zhì)量標(biāo)準(zhǔn)是4000次運(yùn)行無故障,而國際標(biāo)準(zhǔn)是5000次,為此,廠里組織近百名科技人員,花了兩年時(shí)間進(jìn)行全廠性技術(shù)攻關(guān),終于實(shí)現(xiàn)了無故障運(yùn)行5000次?!靶√禊Z”以它的信譽(yù)和質(zhì)量給企業(yè)帶來了巨大效益,1000多人的廠子,年銷售收入10.03億元,實(shí)現(xiàn)利潤1.72億元,公司躋身于全國500家大型企業(yè)的行列,企業(yè)綜合經(jīng)濟(jì)效益居全國18位。設(shè)問:兩個(gè)企業(yè)不同命運(yùn)的原因何在?學(xué)生活動(dòng):思考討論,發(fā)表見解。教師點(diǎn)評(píng):企業(yè)的信譽(yù)和形象對(duì)企業(yè)的生存競爭至關(guān)重要,是企業(yè)的無形資產(chǎn),是公司經(jīng)營成敗的重要因素。企業(yè)的信譽(yù)和形象集中體現(xiàn)在產(chǎn)品和服務(wù)的質(zhì)量上。創(chuàng)立名牌產(chǎn)品,實(shí)行優(yōu)質(zhì)服務(wù),是企業(yè)信譽(yù)和形象的表現(xiàn),也是企業(yè)開展正當(dāng)競爭的主要手段。