無論她說什么都不會(huì)對我們的安排有影響。Answers: for, arrangement3) Parents arrange everything for their children and spare no effort to pave the way for their success.父母為孩子安排好一切,不遺余力地為他們的成功鋪路。4. extremely adv 極其,非常extreme adj 非常的1) Mary found it extremely difficult to get a job.2) I’m extremely sorry to have troubled you.Answers:瑪麗發(fā)現(xiàn)找工作極其困難。給你添了麻煩,我十分抱歉。3) It had white-painted tunnels and bright red carriages, and proved _________ (extreme) popular with the public.它有白色的隧道和明亮的紅色車廂,結(jié)果證明它非常受大眾的歡迎。Answers: extremelyExercises1. I am continuing to apply_______ jobs though I have failed several times.2. All this had an _______ (extremely) bad effect on the criminal justice system.3. The invention would have wide ______ (apply) in industry.4. She’s happy with her unusual living _________ (arrange).5. I was banging so loudly that I’m ___________ (amaze) that they didn’t hear me.6. You haven’t changed at all you still look ___________ (exact) the same.7. “Was it what you expected?” “Yes, _________ (definite).”8. He was looking forward to______ (work) with the newPrime Minister. Answers: for extreme application arrangement amazed exactly definitely looking單句寫作:1. _______________ (你要說些什么) when you get on the platform to accept the reward?2. Since_____________________(我們?yōu)檫@些事情做好了準(zhǔn)備), we have nothing to worry about.
Good expressions that students can choose to use: help the travelers choose which tour to take1. In my opinion, you could/might choose…, because you prefer to…2. …could be a perfect choice for you, for…3. As far as I am concerned, you would enjoy…, for…4. …would probably suit you, because you enjoy/love/hate doing…Step 5 Passage ConsolidationLanguage appreciation:1. You can then spend three days exploring the rainforest with a local guide and enjoying the plants and animals unique to the rainforest. 在接下來的三天里,您可以在當(dāng)?shù)貙?dǎo)游的陪同下,深入雨林進(jìn)行探索,欣賞雨林特有的動(dòng)植物。本句主體結(jié)構(gòu)為spend some time doing sth. 2. Inca builders cut stones to exact sizes so that nothing was needed to hold walls together other than the perfect fit of the stones. 印加的建筑工人將石頭切割成精確的尺寸,僅僅憑著石頭間的完美契合,即可穩(wěn)固墻體。本句為so that引導(dǎo)的結(jié)果狀語從句。nothing與the perfect fit為并列成分; other than在句中意為“除了”。Step 6 HomeworkSuppose you will travel to Peru, write a short essay about your three-day tour plan.
Then have them write a short paragraph to describe and explain their changes. After that, get the Ss to exchange their drafts with their partners and use the checklist to give feedback on their drafts, and finally revise it.Step 5 Summary of how to write a wellness book1.健康書的審題步驟:第一步:明確要求該寫作屬于經(jīng)驗(yàn)分享,故要用第一人稱來寫;時(shí)態(tài)以一股現(xiàn)在時(shí)為主。第二步:確定段落該類文章可以從以下三個(gè)方面人手:Para.1首先表明寫作的目的Para.2自己的做法及心得體會(huì)Para.3表示期望及感謝第三步:提煉要點(diǎn)2.健康書常見句式:1) It is an honor for me to share my favorite sport with you,2) It makes me feel relaxed playing with my friends.3) It makes me rid myself of stress while playing with my friends.4) Moreover, it provides me a valuable chance to communicate with others.5) I we eat too little or too much, or if we choose the wrong food, we may become sick.6) We can do something to change the poor situation.Step 6Homework假如你的老師讓你在班級Wellness Bok上分享自己的親身經(jīng)歷及心得,請根據(jù)以下要點(diǎn)寫一篇80字左右的文章1. 你喜歡的運(yùn)動(dòng)是什么?2. 你最喜歡的原因是什么?3. 你參加鍛煉的體會(huì)。
①標(biāo)題——標(biāo)題應(yīng)當(dāng)簡潔明了。②導(dǎo)語——導(dǎo)語是消息開頭的第一段或第一句話,簡明扼要地揭示出消息的核心內(nèi)容。③主體——主體是消息的主要部分,要用充足的事實(shí)表現(xiàn)主題,對導(dǎo)語的內(nèi)容作進(jìn)一步的展開和闡述。④結(jié)束語——通常是對全文內(nèi)容進(jìn)行概括性的總結(jié)。3. 新聞報(bào)道增分句子(1)陳述事實(shí)常用的句型:①A terrible storm hit/struck ... , killing ..②It was a cool autumn night when the earthquake happened. A large number of buildings fell down and roads were destroyed, leaving a great many people homeless.地震發(fā)生在一個(gè)涼爽的秋夜。大量的建筑物倒塌,道路被毀,許多人無家可歸。③With the help of the rescue team, people who were the trapped in the flood were saved.在救援隊(duì)的幫助下,困在洪水中的人們得救了。(2)陳述觀點(diǎn)常用的句型:①Clearly/Obviously/In my opinion/It seemed that people were shocked.顯然/在我看來/似乎人們震驚了。②The whole city was in ruins after the earthquake.地震后整個(gè)城市成了一片廢墟。(3)揭示原因常用的句型:Because of/As a result of/Thanks to the help of the army, people who got injured were sent to the hospital immediately.
【教材分析】This teaching period mainly deals with the grammar: the restrictive relative clauses.This period carries considerable significance to the cultivation of students’ writing competence and lays a solid foundation for the basic appreciation of language beauty. The teacher is expected to enable students to master this period thoroughly and consolidate the knowledge by doing some exercise of good quality.【教學(xué)目標(biāo)與核心素養(yǎng)】1. Get students to have a good understanding of the basic usages of the restrictive relative clauses.2. Enable students to use the restrictive relative clauses flexibly.3. Develop students’ speaking and cooperating abilities.4. Strengthen students’ great interest in grammar learning.【教學(xué)重難點(diǎn)】How to enable students to have a good understanding of the restrictive relative clauses, especially the uses of the relative words such as which, that, who, whom.【教學(xué)過程】Step1: 語法知識(shí)呈現(xiàn)定語從句(一)—關(guān)系代詞的用法在復(fù)合句中, 修飾名詞或代詞的從句叫定語從句。定語從句通常由關(guān)系代詞或關(guān)系副詞引導(dǎo),說明事物的具體信息,從句位于被修飾詞之后。被定語從句修飾的詞叫先行詞,引導(dǎo)定語從句的詞叫關(guān)系詞,關(guān)系詞指代先行詞,并在定語從句中充當(dāng)成分。關(guān)系詞有兩種:關(guān)系代詞who, whom ,whose, that, which, as和關(guān)系副詞when, where, why。
【教材分析】高考聽力材料的選用非常重視語言真實(shí)性和交際性的原則,語言材料一般來源于實(shí)際生活,對話的內(nèi)容大都取材于日常生活,即衣、食、住、行、工作、學(xué)習(xí)、天氣、生活環(huán)境等話題,可分為校園、公共場所、家庭等方面,如: shopping, finding the way, doing one’s homework, seeing a doctor, making a phone call, weather report, asking for different kinds of information等。新教材的特點(diǎn)就是利用生活中真實(shí)文本,只是降低難度,讓學(xué)生注重語言的應(yīng)用,將是我們高考把握方向的重要因素?!窘虒W(xué)目標(biāo)與核心素養(yǎng)】學(xué)習(xí)能力目標(biāo):在聽力當(dāng)中,學(xué)生應(yīng)該有效規(guī)劃學(xué)習(xí)方法,選擇恰當(dāng)?shù)牟呗耘c方法。這節(jié)課的訓(xùn)練目標(biāo)是讓學(xué)生有正確的預(yù)測和抓住問題的關(guān)鍵信息,從而用心去聽來找尋關(guān)鍵信息。根據(jù)生活中實(shí)際情況和高考常見語境,我們不難發(fā)現(xiàn)提前預(yù)測和抓住題干中的w很重要,即what, where, when, why等等。
II Learn the technical terms-2.1. What can be used as “Subject, Object, Predicative, Direct Object, Indirect Object and objective complement” in a sentence?2. What can be used as “adverbial” in a sentence?3. What can be used as “verb” in a sentence?Answers to questions 1-3:1. Nouns, pronouns and appellations can be used as “Subject, Object, Predicative, Direct Object, Indirect Object and Objective Complement”. Besides, adjectives can be used as “Predicative and Objective Complement” in a sentence.2. Adverbs and prepositional phrases can be used as “Adverbial”.3. Verbs with actual meaning can be used as “Verb” in a sentence. Auxiliary verbs alone cannot be used as “Verb” in a sentence.III Learn to recognize the sentence structures.1. SV structure. For Example:(1) A bird flies.S V(2) A monkey jumps.S V(3) A fish swims.S V√ In SV structures, verbs are “intransitive verbs”.2. SVO structure. For Example:(1) A sheep eats grass.S V O(2) They like bananas.S V O(3) He wants candy.S V O√ In SVO structures, verbs are “transitive verbs”.3. SP structure. For Example:(1) This is great.S P (2) He looks well.S P (3) She became a teacher.S P √ In SP structures, Predicatives are formed by “l(fā)ink verbs” and “adjectives or nouns”.√ link verbs: be, become, grow, look, feel, taste, etc.4. SV IO DO structure. For Example:(1) He asked me a question.S V IO DO(2) Danny wrote me a letter.S V IO DO(3) Billy brought Sam a kite.S V IO DO√ In SV IO DO structures, the verbs are transitive and are followed by two objectives – pronouns or nouns as Indirect Objective, and nouns as Direct Objectives.
常跟雙賓語的動(dòng)詞有:(需借助to的)bring, ask, hand, offer, give, lend, send, show, teach, tell, write, pass, pay, promise, return等;基本句型 五S +V + O + OC(主+謂+賓+賓補(bǔ))特點(diǎn):動(dòng)詞雖然是及物動(dòng)詞,但是只跟一個(gè)賓語還不能表達(dá)完整的意思,必須加上一個(gè)補(bǔ)充成分來補(bǔ)足賓語,才能使意思完整。 判斷原則:能表達(dá)成—賓語 是…/做…注:此結(jié)構(gòu)由“主語+及物的謂語動(dòng)詞+賓語+賓語補(bǔ)足語”構(gòu)成。賓語與賓語補(bǔ)足語之間有邏輯上的主謂關(guān)系或主表關(guān)系,若無賓語補(bǔ)足語,則句意不夠完整??梢杂米鲑e補(bǔ)的有:名詞,形容詞,副詞,介詞短語,動(dòng)詞不定式,分詞等。如:He considers himself an expert on the subject.他認(rèn)為自己是這門學(xué)科的專家。We must keep our classroom clean.我們必須保持教室清潔。I had my bike stolen.我的自行車被偷了。We invited him to come to our school.我們邀請他來我們學(xué)校。I beg you to keep secret what we talked here.我求你對這里所談的話保密。用it做形式賓語,而將真正的賓語放到賓語補(bǔ)足語的后面,以使句子結(jié)構(gòu)平衡,是英語常用的句型結(jié)構(gòu)方式。即:主語+謂語+it+賓補(bǔ)+真正賓語。如:We think it a good idea to go climb the mountain this Sunday.
【教材分析】本節(jié)課是高中英語第一冊的最后一個(gè)單元的閱讀和思考部分,文章難度明顯增加,體現(xiàn)在以下幾個(gè)方面:文章題材是說明文,比較難理解;話題生疏,涉及到歷史等知識(shí);生詞量增大,而且在語境中理解詞匯的要求提高。面對這些,教師的難度和高度也要有所提升,通過探討說明順序,了解背景知識(shí)等幫助他們找到說明文閱讀的方法?!窘虒W(xué)目標(biāo)與核心素養(yǎng)】1. 文化意識(shí)目標(biāo)新課程中指出,文化意識(shí)是對中外文化的理解和對優(yōu)秀文化的認(rèn)同。文化意識(shí)的的培養(yǎng)有助于學(xué)生增加國家認(rèn)同和家國情懷,成為有文明素養(yǎng)和社會(huì)責(zé)任感的人。我們這個(gè)單元很好體現(xiàn)了這一點(diǎn),通過了解漢字書寫的體系和發(fā)展,學(xué)生可以有一種文化自豪感,同時(shí)也能夠幫助學(xué)生深入挖掘這篇文章,從而想到更多和中國文化相關(guān)的方面。2. 學(xué)習(xí)能力目標(biāo)
Step 3: Read to sum upRead it again and sum up the problems of the three students, and then write down the advice that was given from others.Step 4: Work in pairs. List your learning problems in English and brainstorm some useful advice.Useful expressions ? I don't know how to…... Is a big difficulty for me. I cannot ...? You might try …. It's very important to…? I have no idea how/what .My biggest problem is .... ? I (also) have trouble with. My advice is …. This worked for me.? l cannot understand the teachers’ English in class.Step 5 Homework:為提高我校學(xué)生的英語口語水平,我們將舉辦英語演講比賽(English- speaking contest),請你根據(jù)下面的信息,以學(xué)生會(huì)(the Students‘ Union)的名義寫一份海報(bào),歡迎全校同學(xué)參加,屆時(shí)特邀本校美籍教師史密斯先生頒獎(jiǎng)。? 報(bào)名時(shí)間 9月30日以前(報(bào)名:signup)? 報(bào)名地點(diǎn) 學(xué)生會(huì)辦公室? 比賽時(shí)間 10月9日晚7:00~9:00? 比賽地點(diǎn) 學(xué)校大會(huì)議室? 獎(jiǎng)勵(lì) 前8名
教學(xué)目標(biāo)知識(shí)目標(biāo):讓學(xué)生更好理解如何恰當(dāng)?shù)貙懸粋€(gè)人的信息介紹,并能讓學(xué)生熟練地使用一些寫作技能。能力目標(biāo):培養(yǎng)學(xué)生的寫作能力和團(tuán)隊(duì)協(xié)作能力。情感目標(biāo):提升學(xué)生對寫作的興趣。教學(xué)重難點(diǎn) 教學(xué)重點(diǎn):如何能讓學(xué)生更好地理解個(gè)人信息介紹。教學(xué)難點(diǎn):如何能讓學(xué)生通過適當(dāng)?shù)厥褂靡恍懽骷寄軄韺懸黄^好的個(gè)人信息介紹。教學(xué)準(zhǔn)備 多媒體、黑板、粉筆一、Pre-class1. Greetings2. Leading-inAsk students how to write a profile. What kinds of aspects should be included? The teacher asks students to discuss the topic with each other and put forward to much more ideas about the answer.二、While-class1. The teacher lets students to read the student profiles on Page 8 silently and then asks students to discuss the questions below.1. What is Ann like? How do you know?2. What are Thando’s hobbies?3. Where does Thando come from?4. What is Thando’s dream?5. What does “You will never see me without a book or a pen” mean?
This theme of the part is “ Describe people or things in greater detail”. Students have learned the grammar(restrictive relative clauses) in Book 1, and further review and consolidate its structure “prep+relative pronouns(which/whom)” and the relative adverbs(when, where and why), besides students should understand its form, meaning and functions. In this section, students should be able to express the grammar correctly in daily communication and in the writing. 1. Review the basic usages of relative pronouns and adverbs of attributive clauses . 2. Learn to use some special cases about restrictive relative clauses.3. Learn to write sentences with restrictive relative clauses flexibly according to the context.1. Review the basic usages of relative pronouns and adverbs of attributive clauses .2. Learn to use some special cases about restrictive relative clauses.3. Learn tow rite sentences with restrictive relative clauses flexibly according to the context.Step 1. Observe the following sentences, and mark the relative pronouns and the adverbs. 1. After listening to the scientists who had studied the problems, and citizens who lived near the dam, the government turned to the United Nations for help.2. Temples and other cultural sites were taken down piece by piece, and then moved and put back together again in a place where they were safe from the water.Step 2 PracticePlease complete these sentences with relative pronouns and relative adverbs and answer the following questions.Questions: 1. What is the head noun ?2. What relative words should be used ?3. What elements do they act in these sentences ?
This teaching period mainly deals with grammar “restrictive relative clauses.” To begin with, teachers should lead students to revise what they have learned about the relative pronouns and relative adverbs. And then, teachers move on to stress more special cases concerning this grammar, such as the “preposition+ relative pronouns which and whom” and cases where we can omit the relative pronouns. This period carries considerable significance to the cultivation of students’ writing competence and lays a solid foundation for the basic appreciation of language beauty. The teacher is expected to enable students to master this period thoroughly and consolidate the knowledge by doing some exercises. 1. Guide students to review the basic usages of relative pronouns and adverbs of attributive clauses.2. Lead students to learn to use some special cases concerning restrictive relative clauses flexibly.2. Enable students to use the basic phrases structures flexibly.3. Strengthen students’ great interest in grammar learning.1. Help students to appreciate the function of relative pronouns and adverbs of attributive clauses in a sentence2. Instruct students to write essays using the proper relative pronouns and adverbs of attributive clauses.本節(jié)語法思考:定語從句在復(fù)合句中的作用是什么? 關(guān)系詞有哪些?定語從句在復(fù)合句中的作用相當(dāng)于形容詞,它在句中作定語修飾名詞或代詞。他們在先行詞和定語從句之間起到聯(lián)系作用,同時(shí)在意義上代表先行詞并在定語從句中擔(dān)任一個(gè)成分。被定語從句所修飾的詞稱先行詞,定語從句一般放在先行詞的后面。
1. This section focuses on "Understanding how a problem was solved”, which is aimed to guide students to analyze and discuss the challenges and problems faced by cultural heritage protection during the construction of Aswan Dam, as well as the solutions. On the basis of understanding, students should pay attention to the key role of international cooperation in solving problems, and attach importance to the balance and coordination between cultural heritage protection and social and economic development. Students are encouraged to face challenges actively, be good at cooperation, and make continuous efforts to find reasonable ways and means to solve problems.2. Enable students to understand the main information and text structure of the reading text;3. Motivate students to use the reading strategy "make a timeline" according to the appropriate text genre;4. Enable students to understand how a problem was solved;5. Enable students to understand the value of protecting cultural heritage by teamwork and global community;1. Guide students to pay attention to reading strategies, such as prediction, self-questioning and scanning.2. Help students sort out the topic language about protecting cultural relics and understand the narrative characteristics of "time-event" in illustrative style3. Lead students to understand the value of protecting cultural heritage by teamwork and global community;
The theme of the reading and thinking is about “Understanding how a problem was solved”.The Listening & Speaking & Talking is about international co-work to protect the Mount Tai, in which the students from seven countries came up with many solutions even create the Mount Tai App. This section aims at showing how to solve a difficult and even tough problem about protecting the cultural heritage by the international co-work. So in this section, cultivating students’ international awareness is very clear and important. Concretely, with the economic development, how to balance the protection of cultural relics and social development is a big challenge for human. In the 1950s, the Egyptian government wanted to build the Aswan Dam across the Nile to control floods, produce electricity and water farms. But the proposal led to protests because it would destroy a lot of cultural relics. The Egyptian had no choice but ask the UN for help. Therefore, a international cooperation about how to protect the cultural relics began, which involved the time length about 20 years and a large amount of fund. Then, the problems was solved. 1. Read quickly to get the main idea and the structure of the article; read careful to get detailed information.2. Learn to use the reading strategy---making a timeline3. Learn how to solve a tough problem by asking for help and cooperation4. Have the international awareness and understand the great strength of international cooperation.1. Read quickly to get the main idea and the structure of the article; read careful to get detailed information.2. Learn to use the reading strategy---making a timeline.3. Learn how to solve a tough problem by asking for help and cooperation.
This report is short, concise and has typical news content and language features. The title uses the verb phrases, embodying the characteristics of being concise and general. The introduction is the first two sentences in the first paragraph, describing the general situation of the cultural heritage protection project, including time, place, characters, events and other news elements, so that readers can see the main points of the news report at a glance. The main body is the second and third paragraphs, which report the important historical and cultural value of Mogao Grottoes and the production of Mogao Grottoes Material digital photos, which are of great significance to the inheritance of historical culture and the promotion of international cultural understanding, exchange and cooperation. Direct citation is used in the report, as well as background introduction and other news writing techniques.1. Get students to have a good understanding of some features about a news report by reading the text.2. Instruct students to write a summary about a news report properly using some newly acquired writing skills in this period.3. Develop students’ writing and cooperating abilities.4. Strengthen students’ great interest in writing discourses.1. Stimulate students to have a good understanding of how to a summary about a news report 2. Cultivate students to write a news report properly and concisely.Step 1: Lead in Do you think it is necessary for us to circulate our cultural heritage to the world? Why or why not?Do we need to learn more about other countries’ cultural heritage? Why or why not?Step 2: Read to discover details concerning the main body of the news report.
巴金在十年浩劫中的大致經(jīng)歷:放棄包弟并沒有換得保全一家人,1968年8月,巴金被關(guān)進(jìn)牛棚改造,隨后經(jīng)受了大字報(bào)、掛牌游街等形式的批斗。1970年,到農(nóng)村改造,掏大糞、喂豬、背稻草、種地……1972年,妻子蕭珊在飽受精神折磨后患上癌癥,病逝。巴金的兒子在勞動(dòng)改造的過程中也飽受精神和肉體上的折磨,性格變得內(nèi)向抑郁,疾病纏身。此時(shí),巴金69歲。巴金曾在《病中》一文寫道:“當(dāng)姚文元拿著棒子的時(shí)候,我給關(guān)在牛棚里除了唯唯諾諾之外,敢于做過什么事情?十年間我不過是一條含著眼淚等人宰割的牛?!毙〗Y(jié):(幻燈片12)社會(huì)是病態(tài)的社會(huì),政治是高壓的政治,人性是扭曲的人性。十年文革,十年浩劫,給多少人留下了累累不可彌合的精神創(chuàng)傷。即使一條小狗,也可能擺脫不了“文革”無情的迫害,比如包弟,比如藝術(shù)家鄰居的小狗。
四、講讀第一段(10分鐘)1.抽生朗讀本段,注意生字詞讀音。2.講析本段譯釋由學(xué)生完成,師只作扼要補(bǔ)糾和簡要分析。分析內(nèi)容包括伏筆手法和語句深意,全段作用。3.讓學(xué)生齊讀全段。4.處理練習(xí)一之中的第1小題,要求學(xué)生試譯回答,然后指導(dǎo)學(xué)生背誦本段。五、講讀第二段(15分鐘)1.抽生朗讀本段,注意生字詞讀音。2.講析本段①重點(diǎn)講析三個(gè)文言詞“若”、“之”、“辭”的用法和人物對話。②字詞句的理解仍然注意發(fā)揮學(xué)生的能動(dòng)性,讓他們完成為主,師糾補(bǔ)為輔。對要求掌握的三個(gè)文言詞的用法要板書列于黑板上,對話部分要讓學(xué)生試作語氣練習(xí)。③小結(jié)的內(nèi)容包括情節(jié)的曲折性、寫法的詳略和表達(dá)的特點(diǎn)。3.生齊讀本段,然后處理相關(guān)練習(xí)。
(1)主人公大衛(wèi)·科波菲爾:大衛(wèi)·科波菲爾是《大衛(wèi)·科波菲爾》中的主人公,曾經(jīng)是個(gè)孤兒。作家描寫了他從孤兒成長為一個(gè)具有人道主義精神的資產(chǎn)階級民主主義作家的過程。他善良,誠摯,聰明,勤奮好學(xué),有自強(qiáng)不息的勇氣、百折不回的毅力和積極進(jìn)取的精神,在逆境中滿懷信心,在順境中加倍努力,終于獲得了事業(yè)上的成功和家庭的幸福。在這個(gè)人物身上寄托著狄更斯的道德理想。(2)《大衛(wèi)·科波菲爾》中的女性形象:在狄更斯筆下,《大衛(wèi)·科波菲爾》塑造了一個(gè)個(gè)有血有肉的人物形象,每個(gè)任務(wù)都給人留下了深刻的印象,尤其是成功塑造了不同性格、不同品德的女性形象:貝西姨婆、艾妮斯、佩葛蒂、克拉拉、朵拉、摩德斯通小姐、米考伯太太、艾米麗……貝西姨婆與摩德斯通小姐的對比,克拉拉、朵拉與艾妮斯的對比更使她們栩栩如生,對貝西姨婆、艾妮斯、佩葛蒂的愛就更深一層,對摩德斯通小姐更是恨之入骨,對朵拉、克拉拉既同情又氣憤。
最后,公司要城信經(jīng)營,樹立良好的信譽(yù)與企業(yè)形象。教師活動(dòng):引導(dǎo)學(xué)生閱讀教材P44“金華火腿”的事例;多媒體播放電視系列片3:“小天鵝”重視產(chǎn)品質(zhì)量的例子,國家對洗衣機(jī)的質(zhì)量標(biāo)準(zhǔn)是4000次運(yùn)行無故障,而國際標(biāo)準(zhǔn)是5000次,為此,廠里組織近百名科技人員,花了兩年時(shí)間進(jìn)行全廠性技術(shù)攻關(guān),終于實(shí)現(xiàn)了無故障運(yùn)行5000次?!靶√禊Z”以它的信譽(yù)和質(zhì)量給企業(yè)帶來了巨大效益,1000多人的廠子,年銷售收入10.03億元,實(shí)現(xiàn)利潤1.72億元,公司躋身于全國500家大型企業(yè)的行列,企業(yè)綜合經(jīng)濟(jì)效益居全國18位。設(shè)問:兩個(gè)企業(yè)不同命運(yùn)的原因何在?學(xué)生活動(dòng):思考討論,發(fā)表見解。教師點(diǎn)評:企業(yè)的信譽(yù)和形象對企業(yè)的生存競爭至關(guān)重要,是企業(yè)的無形資產(chǎn),是公司經(jīng)營成敗的重要因素。企業(yè)的信譽(yù)和形象集中體現(xiàn)在產(chǎn)品和服務(wù)的質(zhì)量上。創(chuàng)立名牌產(chǎn)品,實(shí)行優(yōu)質(zhì)服務(wù),是企業(yè)信譽(yù)和形象的表現(xiàn),也是企業(yè)開展正當(dāng)競爭的主要手段。